Cornwall has continued its reign as the UK's best holiday destination - clinching the title for the seventh year in a row as neighbouring Devon came in third behind Northumberland.
The Duchy has enjoyed unrivalled success after again claiming the majority of the public vote to outshine competition from across the country and hold onto its well-worn crown in the Best UK Holiday Destination category of the British Travel Awards 2015.
And the county had further success as the Eden Project won gold in the Best UK Leisure Attraction category - ahead of Legoland at Windsor and Longleat Safari Park - while top prize in Best UK Coastal Resort went to Bude, followed by Bournemouth and Woolacombe.
The feat was announced last night at an awards dinner at Battersea Evolution in London.
"Well done Cornwall. To be named as the nation's favourite holiday destination for seven years is a truly incredible achievement, " said Malcolm Bell, chief executive of Visit Cornwall. "Each and every person involved in tourism in Cornwall should be proud of this award. It represents strength in our product, brand and future and is a powerful message to be able to shout across the world.
"Thank you to everyone that has contributed to Cornwall's success and of course, to those who voted."
"We couldn't be more delighted with this award, " said Mark Hibbard, tourism officer and a director of Bude Area Tourist Board. "All the vision and local investment that is going into the Bude area – creating new places to eat, places to stay and exciting things to do for visitors to Bude, is clearly appealing to day visitors and holiday visitors alike.
"The fact that this award is voted for by visitors makes it all the more special. We represent many Bude tourism businesses working together to provide a thriving and continually improving visitor destination – we look forward to welcoming even more visitors in 2016."
South West-based holidaycottages.co.uk won Best Holiday Accommodation Provider for Customer Service.
The British Travel Awards is the largest awards programme in the UK created to reward the best companies in travel. Categories span all types of holiday experience from transport and accommodation to customer service and the winners are decided by public vote. The 2015 edition of the British Travel Awards attracted 1 million votes from over 250, 000 voters.